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SmartPetLove Snuggle Puppy Heartbeat Stuffed Toy – Pet Anxiety Relief and Calming Aid

SmartPetLove Snuggle Puppy Heartbeat Stuffed Toy – Pet Anxiety Relief and Calming Aid


(10 customer reviews)
Last updated on September 24, 2022 12:10 am Details
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  • THE ORIGINAL PET ANXIETY AND COMFORT AID – Designed in the USA, since 1997 Snuggle Puppy has helped over 1,000,000 dogs
  • REDUCE NEGATIVE BEHAVIORS – Get more sleep! Helps with crate & kennel training by reducing barking, whining and anxiety for your dog, helping YOU sleep at night
  • EASY TO USE – Industry leading “Real-Feel” heartbeat with 2 modes; AAA batteries and simple to use Heat Pack included
  • CERTIFIED SAFE MATERIALS – Every Snuggle Puppy made from materials certified safe for human use; machine washable and easy to clean
  • SATISFACTION GUARANTEED – US based, our customer service is second to none. We promise our Snuggle Puppy will help your family: we stand behind that promise 100%

Specification: SmartPetLove Snuggle Puppy Heartbeat Stuffed Toy – Pet Anxiety Relief and Calming Aid

Is Discontinued By Manufacturer


Product Dimensions

10 x 12 x 3 inches, 7.3 Ounces

Item model number



2 AA batteries required. (included)

Date First Available

June 8, 2004


Snuggle Pet Products

Photos: SmartPetLove Snuggle Puppy Heartbeat Stuffed Toy – Pet Anxiety Relief and Calming Aid

10 reviews for SmartPetLove Snuggle Puppy Heartbeat Stuffed Toy – Pet Anxiety Relief and Calming Aid

4.1 out of 5
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  1. Brennan Michael McMillan

    This is an amazing invention. Honestly, I was a bit hesitant because of the cost, but I did not want our new puppy to have anxiety issues the first night away from his litter/mom. We bought this ahead of picking up our puppy, and on the day of – we placed it among all the litter mates to play with and then the breeder rubbed it on the mom. On the drive home, we placed the puppy inside a puppy crate with the snuggle puppy and a towel with our scent on it – he did not even cry once. Then, once home we placed the snuggle puppy inside his crate and he would return to it every so often in between eating/playing/sniffing his closed off area in the kitchen. At night, we moved the crate into our bedroom, guided the puppy into the crate with a treat (positive reinforcement), and he snuggled up against the snuggle puppy. I am stunned to report that he did not even cry, not once. We woke him up at 2am and then at 5:30am to walk him (pre planned potty breaks for the night), and each time we would walk him back to the crate with a treat and he would settle in with snuggles. We placed a hand warmer inside along with the heartbeat, and it works wonders. Tip – the dollar store has six AAA batteries, for a dollar. Today, he has been active and engaged – but when tired he walks himself to his crate (in the kitchen during the day) and settles in (we are leaving the door open during the day for him to come in and out of the crate). If you have any hesitation at all – I say go for it. It is his favorite toy, and will stay with him for a long time to come.

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  2. lindsey connor

    I have had this product less than a week and its nose came off during the night. My dog who is ten weeks old has swallowed it whole and then threw it up this morning. This was quite stressful for him. At first we didn’t know what it was. I was panicking as he was distressed and thought something was up with my pup. Only on closer inspection my husband said it looks like hair. Left it on the side in a food bag as not sure until having a play with it. It is the nose all in one with the string attached looking like a mouse tail. I never review items like this but am quite upset that I put this in my dogs crate to comfort my puppy overnight thinking it was a safe product. But this could have been a choking hazard.

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  3. Aluminum Steve

    Our 8 week old spaniel was struggling in his crate at night, as many do at first. I’d even taken to sleeping alongside his crate for the first few nights to get him accustomed and calm. Then when his arrived I turned on the heartbeat there was 2minutes if whining then he was literally sleeping like a puppy! I also enjoyed my own bed again which was a relief! I woke him to go pee in the middle of the night and he went back to his snuggle puppy and the sleeping continued, and it’s been the same for 3 more nights since. I also didn’t bother with the warming pad, if your dog is soothed with the heartbeat paying for replacement heat pads would seen unnecessary, and expensive

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  4. David Hay

    We put Xanax (name given to this toy, due to its Anti-anxiety claims) in Poppy’s crate so that they bonded straight away. Being roughly about the same size she was definitely a little unsure at first, but this soon passed and they’re definitely good crate buddies now!!

    The less good parts…
    The heartbeat feature – it’s not feint, shall we say, even when she was in crate at side of our bed 6ft away, it was a very prominent noise.

    Heat pack – not used due to how hot the weather has been but a bit of a swizz that it’s a one time use!

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  5. Jon Greig

    I liked the concept of this puppy toy but unfortunately the design is incredible dangerous for the purpose. The product is intended to comfort your pup at night or when you are away so it is a toy that would supposedly require no supervision. Nevertheless I decided to monitor my pup with the toy at first. I’m glad I did. Within about 5 mins of play she pulled the nose off and proceeded to try and swallow it. The nose is just the right size to block the windpipe.
    It was disappointing as I had high hopes for the product. The heart function is good but unfortunately I would not advise unsupervised play with this product which unfortunately defeats the object of it.
    If the design of the toy was changed in the future to be safer I would consider buying it again but for now, far too unsafe.

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  6. CMadawi

    I ordered this just a tad too late and received it on the day after we initially brought our puppy home. As such, it allows me to have a comparison of what it was like with and without the Snuggle Puppy. The first night of having my puppy, neither of us got any real sleep! I am crate training my pup and she cried terribly throughout the night trying to adjust to being without her littermates while also in a new place with new people. That first night also resulted in potty breaks every 1.5 hours AFTER bed time. The next day the Snuggle Puppy arrived. I stuck to the same feeding/watering routine and the same in/out schedule for her crate. Just before bed time I took her for potty, returned her to the crate for bed time at 10:00 PM and turned on the Snuggle Puppy. She mildly whimpered (no crying or yelping) for less than 1.5 minutes and settled in with the Snuggle Puppy. The next thing I know it was 6am! She had not cried through the night and also did not alert for potty breaks. On night 3 I repeated the pattern and again she remained quiet and comfortable with the Snuggle Puppy from 10PM to 5:45 AM. Last night, was a small break from the norm in which she went into her crate at 10PM without a single whimper, however she cried at midnight in need of a potty break. She was returned to the crate and Snuggle Puppy thereafter and once again not a peep from her until 6am this morning. This item has worked wonders to ease my puppy into it’s new environment and crate training pattern. My puppy will be 9 weeks old on 3/7/17. PLEASE NOTE: I did not implement the use of the warming pack; I only used the heartbeat gadget.

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  7. BBK

    Ordered the brown mutt for our new pup and worked great. Really calmed her in the crate and seemed well made.

    We ordered a second brown mutt and very surprised by the quality. It seemed like a knock-off – Velcro wasn’t well sewn in, nose and eyes looked different – but the worst part was how loud the heart was compared to our first. We could hear it across the room and drove us crazy. I measured the dB to confirm – the new heart was ~75 dB while the old was ~55 dB.

    We ordered the Biscuit as a replacement and got the same quality as the first.

    If you receive one in the white & red box with a fluffier nose (left in my comparison photo), you’ve gotten the older version with the louder heart that we’d rate 2 stars given poor build quality + loud heartbeat. But the newer model gets a strong 5-star buy from our household and pup.

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  8. Amanda

    First night with a brand new 8 week old puppy in a brand-new house. What do you expect? Most people spend the night without an ounce of sleep as puppy whines and barks and paws at their crate door. With the snuggle puppy, my actual puppy didn’t make a peep! A solid night’s sleep for mommy and daddy! Thank you! Fast forward a month- my puppy is terrified by a windstorm creating all sorts of odd noises she hasn’t heard yet. I turn on snuggle puppy (who is always sleeping in her crate) and she stops crying immediately and falls back asleep. What a lifesaver! She is four months old now and has begun to haul the snuggle puppy out of her crate to play with during the day. She is often seen sleeping with it and this literally was worth every penny of the $40 I spent on it. Would recommend this to anyone with a dog.

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  9. WalkingDeadFan

    Well, we got a new puppy! Yeah!! Then night rolled around and we put the puppy in his kennel and he cried all night long. No one slept a wink those first few nights. I know some people say to get an old style clock and the ticking sound will comfort the puppy. I never really liked that idea because I was worried that the puppy would break the clock and accidentally swallow a piece of it. I happened upon this Snuggle Puppy and thought it was worth a try and seemed less risky than a clock. Well, let me tell you… he loves his puppy! I guess it didn’t help that he was from a littler of 13 but having a “puppy” with a heartbeat that he could rest his head on actually made him feel better.
    I’m very happy I decided to give this little guy a try.
    If you found this review helpful please click “yes” below so I know I’m not wasting my time writing these reviews.

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  10. Mack Dihle

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     Best thing ever for my elderly cat! I have a 16yr old tabby who had a lot of heart issues and discovered this toy through friends that were using it for their puppy. I decided to get one for my cat since she sleeps on my chest most nights and enjoys my heartbeat. There is a “heartbeat cat” that costs $10 more and it’s not like my cat knows the difference, so I got the dog version for cheaper. It’s super plushy and soothing. There is a Velcro pouch in the stomach where you pull out the plastic heartbeat device. The heartbeat part comes with 2 AAA batteries and they truly did last 2 weeks of 24/7 “heart beating.” I really appreciated how it came with an easy battery type to replace vs some obscure hard to find watch battery etc. You will need a small screw driver to open the heartbeat and remove the tape to allow the batteries to connect. Once the heartbeat is placed back into the stomach area of the stuffed toy, it truly feels like a real heartbeat! I leave this on my bed and my elderly cat sleeps next to it all day and it’s really helped her stay comfortable and keep her blood pressure down where it needs to be with her heart issues. It also is nice to keep her company while I’m at work for 8hrs each day. Best purchase I could of got for her final years. HIGHLY recommend.

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    SmartPetLove Snuggle Puppy Heartbeat Stuffed Toy – Pet Anxiety Relief and Calming Aid
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